Work together to create greater impact – many stakeholders saying the same thing, being trustworthy and role models.

Collective change and innovation is best supported through the facilitation of joint learning and coordinated action among a variety of stakeholders in and around a more or less permanent platform.

Coordinated “adoption” of innovation

All innovations require, and are constituted by, changing patterns of coordination between independent actors. It follows from this that “adoption too” involves simultaneous and coordinated changes by a variety of actors (male beekeepers, women beekeepers, traders, beekeeping equipment- and  transport companies etc.) , with different actors adopting different interconnected sub-innovations.

The central purpose is to serve the beekeepers. The system is highly simplified and don’t take in account entities such as government, private sector, markets etc.

Communication systems between beekeeping research and the beekeepers

Communication to the beekeepers are  generated in xx systems:

  • Beekeeping extension services
  • Agri-business (beekeeping focus) firms
  • Private extension agents
  • Vocational beekeeping schools and beekeeping education in general
  • Beekeeping magazines and other media
  • Beekeeping organisations
  • It is not one system which makes the communication effective but several of the supplement each other.

Two way communication between research and the beekeepers is seen as policy instruments to promote beekeeping development.


Multiple stakeholders can when well organised and closely linked provide valuable expertise to accomplishing development.

Pluralism seeks to ensure cooperation and collaboration between the public and private sector. In a pluralistic extension arrangement, government will need to organise national and regional platforms and workshops to discuss and determine:

Who will be responsible for which areas, and for what purposes?

Commitment to pluralism is central to discussion on extension reform.

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