Communication planning

  1. What are to be improved? (the problem)
  2. What does it take to improve the situation? (strategy)
  3. What is the relative importance of extension, etc.? (your role)
  4. Who are the beneficiaries, users, actors, etc.? (target groups)
  5. What do they need to know, be able to and/or want to do? (content)
  6. How can the targeted group be reached? (channels)
  7. Which pedagogics should be used? (tools)
  8. How can improvements be measured?  (evaluation)