Communication planning
- What are to be improved? (the problem)
- What does it take to improve the situation? (strategy)
- What is the relative importance of extension, etc.? (your role)
- Who are the beneficiaries, users, actors, etc.? (target groups)
- What do they need to know, be able to and/or want to do? (content)
- How can the targeted group be reached? (channels)
- Which pedagogics should be used? (tools)
- How can improvements be measured? (evaluation)